No more negative ads? Really?

Lt. Gov. Bev Perdue says she’s tired of the negative campaigning in her contest against State Treasurer Richard Moore and says she will run only positive ads for the rest of the primary election, which culminates May 6. That will come as a relief to many who are tired of those ads -- and to an insurance company targeted in one of her ads.
Here’s what her campaign said in a news release.
“Raleigh, NC - Bev Perdue today announced she will run all positive ads for the final weeks of the primary.

“Wherever I go people ask me, 'Can't we stop the negative campaign?' The simple answer is, yes" said Bev Perdue. "So I have decided to take my negative TV ads off the air. It's the right decision for me and it's the right decision for North Carolina."

“Bev's positive campaign applies to all campaign communications and she is asking all independent 3rd parties not to engage in negative campaigns.

“As of 5:00 a.m. this morning, the Bev Perdue Campaign has pulled all negative television ads off the air and is removing the negative portions of the campaign website.”

Treasurer Moore has been pressing Perdue hard with tough, pointed ads and campaign rhetoric, but Moore doesn’t regard his negative ads as anything to be ashamed of. In an interview with the Observer’s editorial board earlier this week, Moore was asked about those ads and the tone of his campaign. He responded, “I’m proud of my campaign.”
His campaign said it would have a response shortly.
Addition at 12:30:
The Moore campaign responds:
“This is no surprise given that the Perdue campaign had to pull their last negative ad because it was untrue and even her "positive" TV ad has been called misleading by the Associated Press. How about a pledge to tell the truth? The fact is, as Democrats have learned about Bev Perdue’s college tuition increases, her tax cuts for the wealthy, and the SBI investigation, they are questioning whether she's ready to be governor.” --Jay Reiff, campaign manager

Oh, well. You can draw your own conclusions about how this will go.